SAP 'acquisition recent of S of the former A2i supplier and IBM 'of management of the catalogues acquisition of S of the former Trigo supplier of the management of information on product (PIM) could indicate some approaches to the level of the company of the content management of product (PCM) of the traditional applications of platform of company and company or suppliers of the planning of entrepreneurial resource (ERP), as their answers to the need for principal system effective of the management of data (MDM) to the widespread challenges of integration of data sprinkled of the multiple systems, the physical localizations, and the various business partners. Thus, the PCM and the PIM would be the parts of core of solutions of MDM which will control any kind of principal data and being without seam integrated in existing architecture of customer one 'of company of S, ideally the elimination of all the duplication of data and manufacture centralized the customer, the supplier, or information available of product to other applications through the organization.

SAP, IBM, and as the traditional suppliers of company must solve the problems inherent in the data residing in the disparate systems, while the companies painfully realize of the need for cleaning their structured data and the contents not structured act to benefit from the greater efforts like conformity, the globalisation, the aggregation of request, and chains it provisioning of standardization rationalizing, to call some. For this purpose, these suppliers of company must provide the capacity to also integrate data incipient of the identification from radio frequency (RFID) in their software, like the total support for the provisioning and consumption service-based by Web of the data and the processes.

However, the solution satisfies alencompassing with management is always at the changing stage of design, because the suppliers try to gather the complete systems. Consequently, there seem to be a proliferation (and following confusion approximately) of the suitable limits and the acronyms like the company satisfy management (electronic countermeasure), management content with product (PCM), the management of the catalogues, the management of information on product (PIM), the management of registers (RM), the management of the data of product (PDM), the data sources of company (EDR), the management of document (DM), the knowledge management (kilometer), the content management of Web (WCM), the numerical management of inheritance (prejudice), information management of company (EIM), the numerical management of right-hand sides (DRM), the formation image of document, the management of course of operation (WM) or it industrial process control of businesses (BPM), and much more.

Generally, the PCM (sometimes also called the PIM) refers to a system to control all the types of information on end products, and with him is still another stage volutionnaire of the content management of catalogue supported with a management of course of operation. It is however different from the electronic countermeasure, which concentrates more on management of document and any other leading article and not structured contents of Web, while the PCM is more granular around various elements and hearths on the strongly structured contents of product. The electronic countermeasure surrounds several of technologies quoted above employed to seize, control, store, preserve, and provide the contents and the documents related to the processes of organization. In other words, it allows the management of an organization of 'not structured information of S (for example, email, photographs, assessments, documents, etc), everywhere where this information exist-stored in deposits, made the shuttle through networks, and controlled during its cycle of existence or life.

Returning to structured management, alphanumeric information, a solution of PIM or PCM would include the capacity to organize a company 'information on the product of S, independently of place, in a consolidated system of disc, and can synchronize or distribute this information to all the associates who need it. However, the true PCM should mean more than just the deposit centralized to eliminate duplication from data with a limited nugget of the functionality; on the other hand, this deposit must be able to store all information on the product, whereas the system must be more than one solution of point or an island, since it must also offer the access to output raised to this information, and it must include the narrowly integrated functionality which can be employed to lead all the crucial initiatives of company.

Initially, the PCM should turn around a simple deposit centralized of information on the product. It should be system of disc for all information on the product not-compromise and intelligence of organization about the products, and eliminates duplication from data and the redundancy of system through the company. Indeed, it should be ERP for information on the product to contain not only contained rich of product , but also other types of relative information, such as the information of supplier, as well as one or more supplier-specific under-registrations of information of approvisonnement for each product which makes it possible the PCM simultaneously to lead the sell-side and the initiatives on buy-side. In other words, the rich contents of product controlled by the PCM must be much more than simply compromise data about each product starting from the main file of ERP or product (for example, a number of the part, a description, and a price).

This brings us to the notion of the company publishing (where some systems of PCM will cover with the electronic countermeasure), which aims at reducing costs to create and the deployment speed of all the relative information to the products, including the instruction manuals, the guarantee of sales, and the Web sites, which compose the complete offer of product. In fact, the rich contents of product must comprise all information on the product not-compromise in an organization, such as parametric data detailed on characteristics of product; text of sale, images of high-resolution, diagrams, diagrams, and portable formats of data (pdf) for various marketing and the conditions of edition; an arrangement of classification to organize the products in taxonomy rechercheable categories and subcategories with category-specific attributes; reports/ratios of product to represent to sell reports/ratios (as towards high-is sold, cross-country race-salts, and of the accessories) and reports/ratios structural (such as assemblies, kits, and packages); part information of use; and in conclusion, various services product-specific to increase the rich contents of product such as the information of neuralgic points for catalogues partial illustrated without need for separate system.

Limit PIM appeared more frequently recently in the examination of the total synchronization of data (GDS) and the syndication because of a certain number of initiatives of the market which act as catalysts for the change. For example, much of large retailers, including Wal-Mart, Office Deposit, Home Deposit, target, Albertsons, and Safeway required their suppliers to synchronize data of product via the European services of synchronization of recording and data of the number of article (EAN) /UCCnet. Other catalysts let us include the initiative of the sunrise 2005 which seeks to standardize on a format for the total identification of product via a new code of 14 digits, and the initiatives of RFID in place to cause the fast adoption of the new radio frequency labels on all the products, so that they can more easily be detected by manufacture and the environments with the detail.

A true system of PCM would have in more not having any predetermined notion of the structure of deposit itself, but rather offers an entirely flexible diagram which can be worked to fulfill the specific requirements of each company and each vertical industry, and which can change with time. The PCM must be more than right a basic application of data simple or application of user, and more than just an autonomous solution of point which addresses a simple functional condition (such as the synchronization of UCCnet, the paper copy or edition based on the WEB, or catalogues partial illustrated). On the other hand, it must be a completely open system with the two graphic tools of the user interface (GUI) for the API users and application program interfaces for Tempus-link orders of multi-punt-form (api) for the access according to the programs (for example, edition of company of Java 2 [J2EE], Microsoft .NET, of Extensible Markup Language [XML], services of Web, and simple access protocol of object [SOAP]), the content authoring of support and the search for execution, and by providing a horizontal platform for the building good-of-multiply the vertical solutions.

The system of PCM the similar ones must also support all the principal piles of application of intergiciel so that it can increase and integrate with waiters of Web application (WAS), the integration of application of company (EAI) and the waiters gantries. Moreover, rather than a user interface based on the fixed WEB, it should provide a flexible layer of presentation which can be completely adapted and conceived in function with the customer requirements of the conditions for organization particular and various vertical needs for the markets.

In conclusion, the PCM should be able to unify and harmonize information on the product stored in deposits through the company, creation copy simple of the truth independently from where the data reside. I.e., the PCM must act as centralized hub these functionality of PCM of catches and access to raised output with information on the product high-structured in all the initiatives of company, not only on the level of the user but also on the level of integration of company, for coordination ready with employment with other solutions prolonged-ERP, such as the management of report/ratio of customer (CRM), the management of life cycle of product (PLM), the management of report/ratio of supplier (SRM) and the management of chain of provisioning (SCM), where the suppliers with the broad offer like SAP or Oracle should be happy ofto oblige their users.


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