They are not breaking news or a revelation earth-shattering which the days of the series production of the basic commodities (called gadgets) are numbered for the manufacturers and the distributors which want to compete with on the value, and thus try to obtain higher profit margins. Certainly, the request for some catalogues-have based the articles which are produced in series (in the production of high-quantity characterized by the specialized equipment and work) of a fashion of make-with-actions (MTS) will never die out completely. However, these manufacturers will be forced to compete with on the price and their effectiveness of chain of provisioning (in particular on processes of the delivery), margins more and more of explanation.
In an environment of production of MTS, the products can be and are usually of completion before an order of customer is (who implies some, if not wide receipts, far-sighted). Orders of customer are typically satisfied starting from the existing actions, and of the orders of production are employed to supplement the level of these actions. More and more, this strategy is likely to lead to the sales lost (or at least to the sales of low-value) because of the inalienable characteristics of the product competing and to the incapacity to sell additions.
Thus, the series production of the identical products, which was the economic model of the majority of industries during decades, is not viable any more for the majority of companies. While the customers continue to require the fast delivery of the products at low price and more high-quality (like qualifiers of order), they require also more and more products adapted to the customer requirements to match their single needs (which go well to gaining order). The increasing total competition means quite selected for consumers and increasing requests of customer. The customers do not want to buy much any more the standard products of a source if they can have exactly what they want, when they want it, for a reasonable price and acceptable quality of another source. Moreover, whereas the offers of product develop, the life cycles of product are reducing-a double whammy (two unfavourable situations).
Consequently, the customers choosy and more savvier of the tendency of long time of please have and of the profit margins of maintenance via the differentiation (i.e., a product 'a proposal for a value of S other than its only low price, since the quality of the product a long time became also given) had moved towards the personalization of mass. The personalization of mass is the creation of a product with strong flow with the large variety so that a customer can specify the exact model it or she wants out of one of broad volume of the possible end products (the manufacturing costs remain low because of of broad volume).
Indeed, the personalization of mass became the buzzword of the current decade, and to take up these challenges of decade 'of S, the manufacturers must make a modification in the paradigm. When the manufacturers adapt their economic models to be compatible with the personalization of mass, the customers can choose, place order, and receive habit-have configured of the products designed in function their specific needs. This new paradigm combines the series production the 'economies of scale of S with the manufacture made on order 'the flexibility of S (the best of the two worlds), which makes it possible customers to choose, place order, and to receive habit-have configured of the products, often of a multitude of options of product. For example, a customer ordering a PC (PC) can specify the speed of processor, the storage capacity, the size and the speed of hard drive, the options of multi-media, the dismountable characteristics of device of storage, and much of other options for the GCV which are assembled on the same line production at a low cost. Moreover, the customers can make thus by any following channels: the Web, the telephone, or a retail store.
The current requests of the market that the majority of the manufacturers and distributors develop an arrangement much major (and more rapid) of what their customers want, as produce and provide products and services in a faster and more profitable way. Many companies see the personalization of mass as a requirement to achieve the benefit, the cost, and the goals of the delivery while helping to reduce of the pressures of competition. The advantages and the possible occasions of the personalization of mass can come from a manufacture and a distribution company of a 'capacity of S to
* the rationalization of product of gathering tries to improve of the strategies of mass of personalization of support;
* increase the exactitude of configuration of product to ensure the manufacturability;
* bring to the department of technology more close it customer to eliminate from the additional activities parvalor;
* build the products on request with the requirements of customer; and
* integrate the before-office or the chain of provisioning and in ascending back-office or activities downward of chain of provisioning for a faster realization of order.
The Internet and the e-business (electronic sale above the Internet) provided to companies a practically unlimited number of occasions to increase sales and to increase benefit. The personalization of mass was supported by companies 'capacity to reach new customers and gone; products and services of offer; increase the channels of sales; and new instrument, nontraditional economic models by technological advancements. The advances in technology of calculation and communications made it possible companies to employ the Internet like platform of technology to automate and improve of the processes of businesses of several manners. In the sector largely indicated under the name of the e-business, the Internet is used as platform to allow companies and other organizations to act one on the other with their customers, replacing the forms (slower and prone to the errors) traditional of communication, such as faxes, telephones, and meetings with notice.
At the beginning, the electronic commercial transactions were generally the simple purchases of the basic commodities, such as books, tickets of air line or concert, compact disks (Cd), stocks, and toys. The majority of the suppliers publish information on a Web site, making their products available on a basis of 2$4$ hours to their prospect customers and indirect channels. This information is typically static head (showing the change little) with the periodic updates, and can be composed of the information of sale, information on the technical product, and perhaps of the information of fixed evaluation. This first generation (beginning) of the approach of Web was also mainly communication with one way, where the supplier published information, but transactions of interactive sales were not mainly constant.
The growth of the e-business was well documented, with strongly - announced successes and occasional failures (see please the consumers to make shopping everywhere: Multichannel sales of comprehension), which includes stories about the companies such as the Amazon and eBay. However, the majority of these Web sites of high profile of e-business really function on the market of business-with-consumer (B2C), where the products offered are relatively simple (products) and basic compromise value. Effective engines of research which reach catalogues of product and the bonds the systems of payment by credit card are characteristic of these sites, where transactions can be fixed and quantified according to the needs. However, there is little or not interactive options related on the choice and the order of these consumables. In other words, whereas the cost and the time-effectiveness of the sale Internet-based cannot be disputed, its suitability for anything beyond selling the simple products was doubtful with these parts.
Since then, the Internet became a platform to sell an increasingly complex variety of products and services. With the appearance of the platform of Internet, the companies more largely have economic applications and in a profitable way deployed to the customers, the associates, and the employees, and deployed the most current applications and information immediately available by using a web browser on the devices of calculation Internet-licences even less sophisticated, such as cellphones, personal numerical assistances (PDAs), or GCV. However, much of companies obstacles met by carrying out the rapid growth of sales of ecommerce, realizing only after the sales of electronics store are not as simple as simply folding up the traditional economic model of series production of the producers of brick-and-mortar and simply putting a static catalogue on line. To ensure success, the companies must simplify customers 'experiments of purchase, provide the increased value, add the products and the services, channels multiple of sales of use indeed, and, in certain cases, put pursuant to new economic systems and economic models.
In an environment of production of MTS, the products can be and are usually of completion before an order of customer is (who implies some, if not wide receipts, far-sighted). Orders of customer are typically satisfied starting from the existing actions, and of the orders of production are employed to supplement the level of these actions. More and more, this strategy is likely to lead to the sales lost (or at least to the sales of low-value) because of the inalienable characteristics of the product competing and to the incapacity to sell additions.
Thus, the series production of the identical products, which was the economic model of the majority of industries during decades, is not viable any more for the majority of companies. While the customers continue to require the fast delivery of the products at low price and more high-quality (like qualifiers of order), they require also more and more products adapted to the customer requirements to match their single needs (which go well to gaining order). The increasing total competition means quite selected for consumers and increasing requests of customer. The customers do not want to buy much any more the standard products of a source if they can have exactly what they want, when they want it, for a reasonable price and acceptable quality of another source. Moreover, whereas the offers of product develop, the life cycles of product are reducing-a double whammy (two unfavourable situations).
Consequently, the customers choosy and more savvier of the tendency of long time of please have and of the profit margins of maintenance via the differentiation (i.e., a product 'a proposal for a value of S other than its only low price, since the quality of the product a long time became also given) had moved towards the personalization of mass. The personalization of mass is the creation of a product with strong flow with the large variety so that a customer can specify the exact model it or she wants out of one of broad volume of the possible end products (the manufacturing costs remain low because of of broad volume).
Indeed, the personalization of mass became the buzzword of the current decade, and to take up these challenges of decade 'of S, the manufacturers must make a modification in the paradigm. When the manufacturers adapt their economic models to be compatible with the personalization of mass, the customers can choose, place order, and receive habit-have configured of the products designed in function their specific needs. This new paradigm combines the series production the 'economies of scale of S with the manufacture made on order 'the flexibility of S (the best of the two worlds), which makes it possible customers to choose, place order, and to receive habit-have configured of the products, often of a multitude of options of product. For example, a customer ordering a PC (PC) can specify the speed of processor, the storage capacity, the size and the speed of hard drive, the options of multi-media, the dismountable characteristics of device of storage, and much of other options for the GCV which are assembled on the same line production at a low cost. Moreover, the customers can make thus by any following channels: the Web, the telephone, or a retail store.
The current requests of the market that the majority of the manufacturers and distributors develop an arrangement much major (and more rapid) of what their customers want, as produce and provide products and services in a faster and more profitable way. Many companies see the personalization of mass as a requirement to achieve the benefit, the cost, and the goals of the delivery while helping to reduce of the pressures of competition. The advantages and the possible occasions of the personalization of mass can come from a manufacture and a distribution company of a 'capacity of S to
* the rationalization of product of gathering tries to improve of the strategies of mass of personalization of support;
* increase the exactitude of configuration of product to ensure the manufacturability;
* bring to the department of technology more close it customer to eliminate from the additional activities parvalor;
* build the products on request with the requirements of customer; and
* integrate the before-office or the chain of provisioning and in ascending back-office or activities downward of chain of provisioning for a faster realization of order.
The Internet and the e-business (electronic sale above the Internet) provided to companies a practically unlimited number of occasions to increase sales and to increase benefit. The personalization of mass was supported by companies 'capacity to reach new customers and gone; products and services of offer; increase the channels of sales; and new instrument, nontraditional economic models by technological advancements. The advances in technology of calculation and communications made it possible companies to employ the Internet like platform of technology to automate and improve of the processes of businesses of several manners. In the sector largely indicated under the name of the e-business, the Internet is used as platform to allow companies and other organizations to act one on the other with their customers, replacing the forms (slower and prone to the errors) traditional of communication, such as faxes, telephones, and meetings with notice.
At the beginning, the electronic commercial transactions were generally the simple purchases of the basic commodities, such as books, tickets of air line or concert, compact disks (Cd), stocks, and toys. The majority of the suppliers publish information on a Web site, making their products available on a basis of 2$4$ hours to their prospect customers and indirect channels. This information is typically static head (showing the change little) with the periodic updates, and can be composed of the information of sale, information on the technical product, and perhaps of the information of fixed evaluation. This first generation (beginning) of the approach of Web was also mainly communication with one way, where the supplier published information, but transactions of interactive sales were not mainly constant.
The growth of the e-business was well documented, with strongly - announced successes and occasional failures (see please the consumers to make shopping everywhere: Multichannel sales of comprehension), which includes stories about the companies such as the Amazon and eBay. However, the majority of these Web sites of high profile of e-business really function on the market of business-with-consumer (B2C), where the products offered are relatively simple (products) and basic compromise value. Effective engines of research which reach catalogues of product and the bonds the systems of payment by credit card are characteristic of these sites, where transactions can be fixed and quantified according to the needs. However, there is little or not interactive options related on the choice and the order of these consumables. In other words, whereas the cost and the time-effectiveness of the sale Internet-based cannot be disputed, its suitability for anything beyond selling the simple products was doubtful with these parts.
Since then, the Internet became a platform to sell an increasingly complex variety of products and services. With the appearance of the platform of Internet, the companies more largely have economic applications and in a profitable way deployed to the customers, the associates, and the employees, and deployed the most current applications and information immediately available by using a web browser on the devices of calculation Internet-licences even less sophisticated, such as cellphones, personal numerical assistances (PDAs), or GCV. However, much of companies obstacles met by carrying out the rapid growth of sales of ecommerce, realizing only after the sales of electronics store are not as simple as simply folding up the traditional economic model of series production of the producers of brick-and-mortar and simply putting a static catalogue on line. To ensure success, the companies must simplify customers 'experiments of purchase, provide the increased value, add the products and the services, channels multiple of sales of use indeed, and, in certain cases, put pursuant to new economic systems and economic models.
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